ABOUT
LATOYEIA
I'm Latoyeia, founder of Urban Chic Salon
With over 23 years in the beauty industry, I've built my career around one core passion: transforming not just how women look, but how they feel. As the founder of Urban Chic Salon, I specialize in Invisible Bead Extensions (IBE) and custom color that restores fullness, adds length, and blends seamlessly for an effortlessly natural result.
I truly love the art of extensions—the ability to give a woman back her confidence through hair that feels authentically hers. Whether it's dimensional blonding, gray blending, or perfectly matching and coloring extensions, every transformation is crafted with care and precision. There's something incredibly special about watching a client light up when she sees herself in the mirror. That moment is what continues to inspire me after all these years.
A little about me:
When I'm not at the salon, I'm creating at home—usually tackling a DIY project with my husband, spending time with my three daughters, son-in-law, and precious grandson, or exploring antique shops for design inspiration. Above all, my faith in Jesus inspires everything I do, in and out of the salon.
My commitment to you:
I believe every woman deserves to feel beautiful and seen. That's why I created Urban Chic—a grace-filled space where expert craftsmanship meets genuine care, and where your transformation is always the priority.
I'd be honored to have you in my chair.
XO, Latoyeia



Invisible Bead Extensions
Latoyeia is the only IBE Master Tech in Athens and Bogart, offering the most advanced damage-free extension method available. IBE adds seamless length and fullness —giving you natural-looking hair that's truly healthy.
Submit the form to claim your complimentary consultation. This exclusive, personalized experience ensures we create the perfect plan for your hair goals